marketing

Site Outreach and Visibility

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Summary: How do you represent the breadth and depth of the work at your site to public and professional audiences? What do you highlight when approaching potential community and school district partners? How can you quantify and communicate your contributions to the university?

This collection of resources demonstrates how different National Writing Project sites describe, showcase, and market their rich and complex work. Whether created with an external or internal audience in mind, these resources provide insight into the value, reach, and impact of the sites’ work.

In addition to the resources included here, it would also be useful for sites to revisit the NWP Annual Reports, linked here, to see how the network describes the reach and relevance of its work and consider how that information might be usefully included in local site materials.
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Workshop and Open Institute Marketing and Recruitment

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Summary: Are you looking for creative ideas for advertising your Saturday seminar series, one-day workshop, or open institutes? If so, this collection of flyers from sites might provide you with exactly what you need or inspire you to create something of your own. Looking over these flyers with colleagues as you consider approaches to marketing your programs could be a great way to decide what features will be most effective when advertising your site’s good work.
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Summer and Extended Institute Marketing and Recruitment Materials

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Summary: Postcards, applications, and flyers, oh my! How do we sum up the magic that is an Invitational Institute? We can’t. But that doesn’t mean we don’t try. Flyers and other marketing materials, whether print or digital, can develop a distinct identity for a site and its programs and serve as an effective outreach tool to increase site visibility. This collection offers up tri-folds, postcards, flyers, and applications that different NWP sites have created to convey the essence of the Writing Project experience and generate interest in the opportunity to participate in a truly transformative professional development program.
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Youth Camp Flyers

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Summary: Youth camps are a staple of National Writing Project sites across the country. This collection offers flyers that various Writing Projects have created to promote and market their youth writing opportunities. Included in the collection are examples from school-year one-day symposium/workshops, weekend programs, and week-long and multi-week summer writing camps and retreats. While the collection was created to offer insight into how sites can promote the programs they offer for young writers, the flyers’ descriptions of the camps are also useful for teacher leaders simply looking for ideas on themes, formats, and structures for youth programming.
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Youth Camp Agendas, Outlines, and Schedules

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Summary: Starting a new youth writing camp at your site? Looking to infuse new ideas, writing activities, or approaches in your existing youth programs? Looking for creative and innovative ways in which other sites are using “out-of-school” spaces to engage young writers? If so, then this collection of youth camp resources could be a “go-to” resource.  In this collection you will find help with getting started (program overviews and orientation agendas), planning (camp outlines and descriptions), recruiting (invitations to TCs and potential partners), advertising (flyers and registrations), and successfully running (agendas, lessons, protocols) your youth program. Browse through the materials for an overview of possibilities or dig deeply into the collection for an in-depth look at what it takes to develop and host successful programs for young writers.
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Saturday Seminar and Workshop Series Support Materials

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Summary: Are you thinking of developing a new or revising an existing weekend workshop series? This collection of flyers, marketing emails, and syllabi–from a Seven Valleys Writing Project conference program, the Greater Madison Writing Project’s Saturday Seminar Series, and the Colorado State Writing Project’s Just in Time Conference–offers not only models of support materials but also ideas and inspiration for planning, recruiting, and running your program.
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Short and Meaningful Programming: Expanding the Work and Reach of the Site

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Author: Meg Petersen and Valerie Combie

Summary: You’re a teacher, not a small business owner? Yes, that is true, but running a Writing Project site and/or developing writing project programming requires an entreprenureial spirit and approach. With that in mind, this collection offers a glimpse into several ways sites have developed shorter, yet meaningful, programming that expands the work and reach of the site while also generating revenue.
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Engaging Stakeholders: A Site’s Year in Review

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Summary: How can a site communicate information to stakeholders more effectively and ensure continued support? This example of a site impact report by the Oklahoma Writing Project shows one way. Data from the NWP Site Profile System and other information sources were compiled to showcase the impact of site programs. This newsletter/report was then distributed to university partners and the local educational community. Site leaders can use this model to consider how to make the case for their own site.
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Launching a Comprehensive Fundraising Plan for Your Writing Project Site

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Summary: The new reality for site sustainability is the need for fundraising. This overview of the Hudson Valley Writing Project’s strategy focuses on the need for ongoing discussion, cultivating university relationships, documenting programs, and identifying tools and actions. This document is written in a short, easy-to-use list form, and would be a great starting point for other sites to consider their own fundraising strategies. Site leaders might use it at a leadership retreat to spur discussions not only about funding, but also about marketing and visibility—how to make sure the university and the larger educational community know about the site, its programs, and its impact.
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Conference Flyers: Some Models

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Summary: Are you planning to host a conference at a school or across a district? Here are some examples of conference flyers from National Writing Project sites that may give you ideas about advertising and promoting your conference. These models also illustrate various layouts and pricing strategies. Examining these samples may help you raise and answer questions for your own conference planning.
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